SHOP THE EDIT




#POPitUP : EPISODE 1

Creative Direction NATALIA SHUSTOVA

Photography/Videography TIAGO DIAS 

Created for SWATCH 

Shoot location OPERA GALLERY

It’s not about functionality anymore when it comes to wrist watches; it’s an accessory that says a lot about your style. We see the watch as necessary gear to complete an outfit, talk about sophistication…

But who says  watches need to be worn on your wrist ? With the latest Swatch POP watch re-launch you  can wear your watch ANYWHERE (literally) and match them with your outfits (exactly what ShoesTova did).

We took part in the POP 2016 Global Campaign, by dressing our favourite styles  and taking them around Dubai. #PopItUp with us!

Check out the new POP collection at Swatch stores across UAE.

Special thanks to Opera Gallery for letting us loose in their art space and letting us play with great artworks:

Eduardo Guelfenbein – Deimos – Acrylic on canvas

Richard Orlinski – Red crocodile – Resin

Rodin – The Thinker – Bronze

Mauro Corda – Ballon face – Resin

Yves Klein – Coffee Table – Acrylic, glass and paint pigments

Katrin Fridriks – Gene&Ethics Spectra Black – Acrylic on canvas  

Opera Gallery is located at Gate Village Building 3, DIFC 506737 Dubai, United Arab Emirates. Phone:+ 971 (0)4 323 0909

SHARE THIS POST