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#PopItUp: Episode 3

Creative Direction NATALIA SHUSTOVA

Photography/Videography TIAGO DIAS

 Created for SWATCH

Shoot Location SERENDIPITY 3 CAFE

With the 90’s trends coming back in full swing with chokers, berry lips and floral dresses; the SATC foursome that influenced our fashion, Carrie with her tutu skirt and name necklace in particular, we can’t deny the 90s were fun times.

As tribute to that we’re channelling the Spice Girl’s POP in the final episode of the Swatch #PopItUp campaign.

The burst of colours, the quirky fashion and the carefree vibe is what we associate with the times, and of course the iconic POP watches.

Launched in 1986 the Swatch Pop collection is an inseparable part of the 90’s era, perfectly attune to the lifestyle of that time.

In 2016 we’re celebrating the new release and life of the collection by dressing and accessorising it with all the personal creativity and freedom we’ve got – the fundamental criteria of fashion of our time.

Boasting 9 pieces of super funky and modern designs, the re-release of the POP collection is fun fused with practicality. The watch can be donned as a wrist watch, a desk clock, a necklace or even as a pin; all that in bright pop colours – makes it an accessory unmatched.

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As the last piece of our Swatch affair, we’re presenting you our final episode with the funkiest and our most favourite watch from the collection.

So for the last time, #PopItUp with us!

Special Thanks to Serendipity 3 for providing us with a super fun location for our shoot

Serendipity 3, Tel:+971 4 284 3149, Timings: Daily: 9:00am – 12:00am, Dubai Festival City

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::ROKSANDA DRESS::  ::GUCCI GLASSES::   ::SWATCH POP WATCH:: 

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