Flora Maxi Shirt Dress, AED925; Ash Shoe Club Top, AED350; Hollis Social Butterfly T-Shirt, 285;
Ash Shoe Club Top, AED350;
We sat down with Natalia and got few questions answered about this collaboration.
Q: Why did you decide to team with s*auce?
Natalia:I am a big admirer of s*uce, it was one of the first small boutiques to setup and bring new cutting edge small and medium brands to the region. It has grown into a brand that represents entrepreneurial women, their dreams and all that is dynamic about our region. Blending cultures, ideas and daring to be different. I love their beautiful work on BySauce seasonal collections created in house. As long as I have been in fashion, I always felt we have a strong bond between our brands and once after a small chat at one of the events we agreee“: we should do something together “ in just few month our idea had grown into Social butterfly . I am very honored to be the first ever collaborator with team S*uce. S*auce is well known for their quirky but feminine fashion choices and this is what my brand, Shoestova, represents as well.
Q: What was the inspiration behind the collection?
N: The collection is called ‘Social Butterfly’ It’s about a girl who is comfortable with who she is, happy to appreciate the good things in her life, and not afraid to try out new things. Always optimistically expecting something sweeter and happier in her next adventure. S*uce is a strong brand with a strong DNA – all about feminine shapes, ruffles, colors, summer and being happy. I wanted to work with this and create summer wardrobe staples that could be combined in different ways, so we still have embroidery, ruffles, puffy elements and of course all this FASHION FUN which S*uce is well known for.
Q: Do you have your favourite piece?
N: I, personally love the “Social Butterfly” embroidered t-shirt and transformer maxi dress that goes into a midi/ mini dress and then crop top in just a few easy moves ( o you buy one dress but can have 4 different pieces in one)
Q: How did you come up with the name?
N: A ‘social butterfly’ is the slang term for a woman who is socially dynamic, great at networking, charismatic and curious – which I believe is the exact definition of a modern IT girl; the girl in love with the fashion/creative industry.
Q: Why is Fashion Forward the perfect platform to launch the collection?
N: Both shoestova and s*auce are Dubai grown brands and FFWD is the strongest fashion platform showcasing in the region. Plus this where all the Social Butterflies nest.