Creative Direction NATALIA SHUSTOVA
Photography ESSEM DAVID
Created for LG
We all have it, the gallery of images that make up our life story. We even carry it around with us most of the time. Everything that we experienced, want to experience, find fascinating or aspire to is neatly stored in the palm of our hand – in our smartphone. No matter how much you hate to admit it, our phones are our lives. There is no other piece of technology that is point-blank physically closer to us than our phones. It’s an intimate relationship that carries our personal stories, self-made look-books and images of the next shopping outcome.
Its not just that our phones are our window to the world, they are a frame through which we see it. Digital realms are taking over and thriving especially well in the fashion industry. Everything in fashion is visually appealing, and so it’s photo – or should we say, Insta-worthy. Front rows of fashion shows are gleaming with smartphones – the catwalk is being watched through a mobile device whether you’re there at the show streaming it or 10,000 kilometres away heading to work in the train and watching it.
Technology is without doubt changing our existence and the way we see our world. We want fast access to everything: You see it live, you capture it, you “live it” and share it. Live-streamed fashion shows, selfies and Snaps give us a unique insight into a world that we are part of, or aspire to, as well as giving us the opportunity to share our own experience and style with everyone around the world. We become narrators, image-makers and storytellers. Under the banner of ShoesTova we offer the world what we have to show and technology is our leading aid.
We can’t always carry around a camera and it’s not that simple to ALWAYS be connected – fashion is quite fast paced, therefore our phone specs are one of the most crucial elements of our life. It’s not easy to find the right phone that reflects all that we need from this piece of technology. We’re currently testing the latest release from LG, the G5 – the world’s first modular smartphone with it’s own entire ecosystem. The 135 degree camera that captures more than the human eye, instant replaceable battery and additional modules that can transform your phone to a different gadget – have impressed us. At current state of things, the G5 is passing our on-the-go fashion-life test on a high score with a DSLR like grip, three camera’s and super-practical interface features. The LG G5 is being our supportive hero amidst the craziness of fashion presentations, catwalk shows, travels, meetings and office days…
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