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ERDEM x H&M

Back in summer, we were all thrilled to find out that Erdem, a London-based luxury ready-to-wear brand, is joining ranks of H&M designer collaborations unveiling their new collection in fall. Shoestova has been a big fan of each designer collaborations and owns at least one item from each collaboration standing 6 hours in queue (H&M x Balmain was totally worth it). Today, we share the first look at Erdem x H&M high street collection that is not only breathtaking but also affordable.

Designer’s collection was brought to life by the genius of storytelling Baz Luhrmann himself (yes, you heard it right), the director of The Great Gatsby and Moulin Rouge. The 30-second teaser takes you into the beautiful dream which is visually pleasing and fulfilling. We LOVE it!

So let’s take a moment and appreciate Luhrmann’s work of art!

“It’s about a group of young people at a country house mansion. It’s that idea of a country getaway with boys and girls dressing up and playing with their look, with girls in ball gowns and sneakers, and also sharing a wardrobe with guys.” – ERDEM MORALIOGLU

Erdem’s signature floral dresses are present in the collection along with printed blouses and crisp-white shirts made for wearing with the covetable satin suits or a tweed twin set, and let’s not get started on the grosgrain and diamante jewels.

The campaign for the collection was created by celebrated photographer Michal Pudelka


Inspired by his past works and his youth, Erdem Moralioglu has created a beautiful collection for both women and men (a first one for him). 

Here are some of the must-have items from the stunning collaboration for your A/W wardrobe upgrade.
We’ll see you at the queue! 

pleated dress, AED699  ::  earrings, AED179 :: boots, AED999floral tights, AED99 :: kitten heels, AED999 :: floral socks, AED149white blouse, AED299 :: burgundy brooch, AED129 :: black brooch, AED149 :: men’s check blazer, AED999 leather bag, AED499 :: grey hoodie, AED399

The highly anticipated Erdem x H&M collection will launch online and exclusively in selected stores across The Middle East starting from November 2, 2017.

 

 

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