“Work with, not against, nature” – quote by landscape gardener Gilles Clément perfectly describes Max Mara’s SS18 collection. With models such as Bella Hadid and Halima Aden (the first hijab model made her debut at their F/W17 show) walking at Max Mara’s SS18 show, the brand has once again proven that it does not follow fashion trends but creates timeless, intelligent, and functional garments for a sophisticated urbanite. Today’s everyday woman wears simple hair, red lips, comfortable shoes and adaptable clothes.
Max Mara’s colors are always natural and grounded, but that doesn’t stop them from adding a bit of color to their collection. The runway was transformed into a beautiful garden party of sheer trenches, trousers and floating dresses in lavender color.
The collection consists of lightweight transparent fabrics in tonal neutrals and heavier denim pieces with double flap trousers and sleeves; tailored suits in delicate floral prints or in Max Mara’s new almost hieroglyph-like logo – accessorized with large bags. The key to wearing handbags upcoming Spring/Summer 18 is to wear them all the way to the back with a shoulder strap across your chest.
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