It is with absolute certainty we can claim that nobody (Carrie Bradshaw included) saw this 80’s hair accessory making a comeback: Thanks to Balenciaga’s Resort 2018 collection and Mansur Gavriel’s RTW Fall 2017.

The newly upgraded scrunchies are of course far more luxurious and the price tag of $195 is a tad overboard (in our humble opinion); however, it did not stop some of Instagram’s “It” girls embracing the trend (such as @pandorasykes, @bellahadid@dilettabonaiuti and @frederikkesofie).  

There’s plenty of brands to choose from: Comfort Objects’s “hair clouds” made of vintage Hermès silk scarves, French label MaisonCléo, which includes a complimentary scrunchie matching your order, or Zizi Donohoe’s mini fur variations offered in a palette of eye-candy pastels. 

Our styling tip: wear it as a hair accessory, but if you ever do decide to invest in a luxurious version, use it as a bracelet to get the best wear out of it. 

Either way, here’s the selection of Shoestova’s current favorite scrunchies available on the market.